Boosting a brand or business name into the Internet stratosphere has to start somewhere, but unfortunately a lot of people don’t know where that “somewhere” is. There are a million different avenues to drive down, a million different approaches to take, and about a hundred million opinions on what works best.
Before you can appear at the top of Google searches or be known as an expert voice, there are tasks that should be completed and continually done to establish that first break out of the unknown.
While the debate about the way brands can build their awareness will continue into the end of time, here are four proven ways that we’ve found to be great places to start, and the best part is they naturally lead to even more effective presence-building strategies.
1. Content, Content, Content
Always post to your blog or website as often as you can, and keep things interesting and engaging. There is no magic wand that you can wave over your keyboard and instantly create compelling content. Put in the work that it deserves, and add your own spin, voice, and opinion on things as much as possible.
Even if you think your take on things might not be received with glowing positivity, put it out there anyway. The Internet is a big place, there’s bound to be someone out there who agrees with you. And if not, a debate can go a long way in creating engagement and therefore traffic. If someone’s visiting your site to tell you you’re an idiot, well, they’re still visiting your site…
2. Get Social
Any business without a Facebook or Twitter account is way behind, and that’s becoming clearer by the minute. Make sure these aspects of a brand name are staying active and not neglected. There are plenty of automated platforms that let you schedule things ahead of time, so take advantage where you can.
Venture beyond that, with fresher versions of the same. Try Pinterest, Instagram, LinkedIn, or any other applicable social media platform. Each requires a different strategy, but each will provide positive reinforcement to your overall brand awareness.
And don’t get too caught up in merely connecting to your content or directing people to your site through social media. Be a part of the social conversation, and try to interact with people in a human way. If there’s something timely or important to the Internet, but it doesn’t really jive with what you’re trying to accomplish, that doesn’t mean it should be totally ignored. Be creative and you’ll be surprised at how effective it can be.
Use the updated features available, like Facebook’s ad targeting and Twitter’s Trending Topics, to get the most out of social media.
3. Open Communication
Customer service is obviously a huge task for businesses, especially ones that operate online. By making it extremely easy for people to approach you and your business, you’re taking the right steps in the right direction.
This works outside of basic customer service as well. Comments on social media platforms should always be responded to, as well as comments on blog posts or articles.
Keep that open communication line, and the effect will be positive. Even if people are requesting a refund or complaining about a service, at least they can be addressed directly and will therefore be more likely to repeat as a customer than you may realize.
4. Duh, Brand It
A business without a consistent logo or icon lacks a serious element of awareness capabilities. If design isn’t your thing, hire someone who has the skills and knowledge set to produce a memorable and relevant logo that can then be splashed across all outlets and repeatedly seen by followers and customers.
Recognizing something on site, without having to read text or investigate further, is one of the most important ways people can connect with you and your business. Taglines or mottos aren’t a bad idea either, just make sure they are still in line with what you’re trying to accomplish.
Ultimately, brand awareness is going to be naturally increased as long as you keep your promises and build upon them. Failing to meet expectations is going to stomp out any presence-building efforts. Keep things updated and moving, and you’ll stay ahead of the game.
Be different, be smart, and be the best you can possibly be. The awareness will follow if you’re doing your part.
What tips do you have to add? What are you doing differently that has captured attention for your business? Comment below and let us know what you think.