$250,000 of Traffic for only $4k with SEO

By on June 30, 2010

I ran across this just the other day and had to make mention of it.

Why would you choose SEO over PPC? A recent case study done by a professional SEO company reveals some very convincing answers.

Fact #1- 5 months of intensive SEO work was done  for a company at the cost of $4,000 (total).

Fact #2- The company went from 10 unique clicks/day to 800 unique clicks/day in that period of time.  A total of about 30,000 clicks over 5 months.

Fact #3- After the 5 months of SEO work stopped, the clicks still come in steadily at about 700/day.

Fact #4- 700 clicks/day would come to about $252,00 worth of Adword generated clicks in a year’s time.

Fact #5- The company paid only $4000 and they’re getting the same amount of clicks that $252,000 would get you in one year.

Long after the SEO work was done, the clicks still roll in! In this case, it shows that SEO is not only cheaper, but long lasting as well.  And even though the results aren’t as instant as PPC, the hard work of laying a solid foundation can definitely pay off.

Do you choose SEO over PPC, or visa versa?  Comment below and let me know what you think about this case study.

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10 Comments

  1. TheOneAndOnly

    July 2, 2010 at 2:02 am

    So my question is simple. What type of SEO did you do that was able to get these results? What was the product? Did you do PPC at the same time you were doing the SEO? I think all of these make a huge difference and because we don’t have this point of reference you claims are hard to grasp. I mean I know your stuff works. I’ve made a pretty penny of it but at the same time I link to hear a little bit more.

    • Ryan Deiss

      July 2, 2010 at 11:01 am

      @TheOneAndOnly,

      Remember that in this blog post I’m reporting on someone else’s case study (which I linked to in the post itself), so I can’t tell you for certain what products they were promoting and details like that.

      What I can tell you is that with all the changes Google has made with their AdWords program, SEO is actually EASIER in many ways than PPC and the results we’re seeing (especially in our niche businesses) are better.

      It does take longer to see these results with SEO than with PPC, which is one of the reasons we still do PPC (along with the reason @Kurt mentioned in his comment below)…but it’s definitely worth it if you’re in it for the long-haul.

      Hopefully that answers your question. :)

      • John

        July 2, 2010 at 8:21 pm

        @TheOneAndOnly

        SEO is pretty easy. Have a content website and write loads of awesome, rich articles that are fun to read as well. Base these articles on the keywords people are searching for. It’s a TON of work, but I have not seen a dip in daily traffic in 5 years. And some years I did not even add a lick of content. Google loves when you give them what people are searching for. They have changed algorithms several times in the last years and my sites still stay near the top. Find the keywords using many free or paid tools online from Google or even WordTracker.

    • alex

      July 8, 2010 at 10:42 am

      Ryan thanks for your information very well informed too
      is there a way i can keep on increasing my list optin once i stop advertising one day

  2. John

    July 1, 2010 at 2:32 pm

    Hey Ryan. I’m a TAC member and blog follower of yours.

    I have had a site for 5 years, and get like 4000 visitors a day. So, no problem in the SEO world at all. It’s surely the easiest, no brainer way to get traffic.

    BUT!!!!

    I took one of them big ole fancy $2K IM courses this year and realized something.

    Now, I optimize my site to get opt ins. I have bribes, arrows, you name it. Lots of stuff I learned from you and others. It surely helps, but no matter how hard I try, I get like 50 opt ins a day. That ain’t a huge percentage.

    Why?

    Because those people are not visiting me for one of my great free ebooks or videos. They just want what they came for, and leave. I do my best to entice them, but no matter how advanced I get, it only increases percentages marginally.

    This is ok by me, for I make a great living at this.

    But comparing SEO to PPC is like apples and oranges.

    I learned in this course that I can use PPC to direct people to a squeeze page to get opt ins. So, all of a sudden, my PPC traffic is opting in at like 30% on some sites.

    Yeah, I am paying for it, but the PPC traffic are people who were curious and clicked. There attention was on ME and the free thing… and not distracted by my great SEO content.

    While I invest heavily in the content creation world for sustainable free traffic, I am really wanting to delve into PPC as a different source of opt in sign ups.

    So, I am realizing I need both. Trouble is, it’s so overwhelming to get it done “right,” I just wish I had a service or some PPC manager who just did it for me. I have VA’s, helpers, writers…and still, to tackle PPC and do it “right” is yet another giant of a mountain to climb.

    Suggestions?

    So, yeah I think SEO is king too… but PPC is just another animal that can offer a different purpose. (i think) ;)

    • Ryan Deiss

      July 1, 2010 at 3:54 pm

      @John, Excellent point, and very well said…

      Please don’t think I’m telling you to drop PPC altogether…because I’m definitely not. I’m just trying to get people to take a look at SEO again, because it seems like people (including me until a year or so ago) have forgotten about it completely.

      As with most things in marketing, it’s not about choosing which thing you should do…it’s about doing it all!

  3. Richard @ Lifestyle Design Unleashed

    July 1, 2010 at 4:29 am

    I’m certainly an SEO kind of a guy. It what I’ve been doing for years and I love the way that (a) I get significant residual income from it (meaning less long-term work) and (b) I get free traffic so it’s very difficult not to make a profit off the traffic I receive.

    PPC can take a lot of testing to become highly profitable which can mean dropping a lot of cash into testing.

    • Ryan Deiss

      July 1, 2010 at 10:19 am

      @Richard @ Lifestyle Design Unleashed, Residual income with less work, lower risk, and less monetary investment!

  4. Kurt

    June 30, 2010 at 3:35 pm

    I personally pay for clicks until I can tell which keywords convert. Then I take those keywords and optimize my site for them and crank up the SEO. There’s no use spending all that time on SEO and getting ranked for a keyword that doesn’t convert.

    • Ryan Deiss

      July 1, 2010 at 3:59 pm

      @Kurt, that’s exactly how it’s done! PPC first then SEO the stuff that’s actually working.

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