Driving Traffic

Microsoft and Yahoo Team Up To Challenge Google

It’s official! Microsoft announced today that they have struck a deal to power Yahoo’s search, while at the same time Yahoo will be powering paid ads on Bing.com (Microsoft’s new search platform…formerly known as MSN). You can get all the details here: http://www.microsoft.com/Presspass/press/2009/jul09/07-29release.mspx …and here: http://www.choicevalueinnovation.com/thedeal/Default.aspx So why is this good news for marketers? It’s simple. With Yahoo and Microsoft now a [...]

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