Driving Traffic

I have been working on a new project I call “Copy Chunks.” Basically I realized after writing over 300+ salesletters that I have used  certain guarantees, offers, headlines etc… that have always outperformed others.
So I have set out to create the perfect salesletter template / templating system.
This is where I need your help. If you have [...]

This is one of the more surprising tests I’ve done in quite a while:

I actually increased my opt-in rate 5 – 8% (depending on the site) just by removing the name field from my opt-in forms.
In the video above I show where I got the idea and my take on why it improves opt-ins. Oh [...]