Archive for August, 2008

Copywriters, I need your help!

Posted on 13. Aug, 2008 by .

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I have been working on a new project I call “Copy Chunks.” Basically I realized after writing over 300+ salesletters that I have used  certain guarantees, offers, headlines etc… that have always outperformed others. So I have set out to create the perfect salesletter template / templating system. This is where I need your help. If [...]

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Increase opt-ins by ditching the name field

Posted on 13. Aug, 2008 by .

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This is one of the more surprising tests I’ve done in quite a while: I actually increased my opt-in rate 5 – 8% (depending on the site) just by removing the name field from my opt-in forms. In the video above I show where I got the idea and my take on why it improves [...]

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