I had a great time watching Super Bowl XLVI, but not so much because of who was playing. It was a great game, don’t get me wrong… BUT what’s really exciting about events like this for marketers is watching the massive changes year over year. The Super Bowl is a litmus test for what’s going [...]
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Google has been the biggest kid on the block for years, but something has the 800lb gorilla spooked… Apple’s ecosystem clearly came out on top after the holiday season… even though 6 million+ Android-powered Kindle Fires were sold. If I had to guess, I’d say that’s why Google is pulling all the stops — doing [...]
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When it comes to digital marketing, there are trends that whisper…. and trends that SCREAM. Capitalizing on trends that whisper is what makes you seem cool and ultra-informed. But it’s the trends that scream that you really can’t afford to miss out on. Right now, one of the loudest trend I’m anticipating in 2012 is [...]
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It’s impossible not to draw parallels between Facebook and the other network that could have been Facebook… That network is, of course, MySpace, or my_____, or whatever catchy spelling that schizophrenic company is going by these days. According to a study published last week, Facebook is on its way to a billion users worldwide in [...]
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When most people watch a football game on TV, what are they looking at? The ball, right? It’s like that old saying, “Keep your eye on the ball.” The next time you watch a football game (and considering the staggering ratings numbers the NFL is putting up these days, most of you do), I want [...]
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