Driving Traffic

Google is getting really good at one particular thing that has spurred much of their recent growth.  It’s one skill that can only be mastered by a company with TONS of cash. I suppose you can call it the art of ‘acquisition’.
Or more simply, they buy a lot of fledgling companies that are packed with [...]

A lot of us spend most of our ’search engine’ focus competing against other sites that rank high in our niches, often toggling back and forth for the top spot. BUT sometimes your biggest competitor can be yourself.
And this is why every successful campaign (organic or PPC) needs a good SERM (search engine reputation management) [...]

There has been some debate as to whether or not Twitter is an effective or appropriate platform for customer support. Personally, I’ve made my mind up about it[...]

OK, the title sounds a little more severe than it is, but it’s mostly true. As the Bing-Yahoo merger nears its fruition, the tides seem to be changing as Bing is rising to the occasion.
The latest quarterly report from Efficient Frontier shows great news for Bing.  Bing’s most recent quarter reveals that ad impressions are [...]

I found this handy little tool the other day and wanted to pass it along.

A little background first: If you want success in blogging, you NEED inbound links. ( it’s just part of the puzzle)
What’s an inbound link? Ex. You post a comment on someone’s blog and leave a link to your site along [...]

I’m not one to bash PPC or to say SEO is the only way to go (you need both!), BUT I think this infographic says a lot about where we should be focusing our time & efforts in regards to getting the highest ROI from search engines.

Google Caffeine is here and we all know it. (Click here in case you don’t know)
There are 2 types of people who should care about this.
1- People engaged in SEO
2- People NOT engaged in SEO
Google Caffeine is “a rewriting of Google’s indexing system…it’s essentially rearchitecting or rewriting a large chunk of how Google indexes pages.”  [...]

I’m sure most of you have heard the rumor, but just in case you haven’t…
Google is rumored to be making another run at Facebook with Google ME. This, after the failure of Buzz, is Google’s attempt to get their foot in the door of Social Media for real.
It’s probably good timing seeing that Facebook is [...]

Facebook went after Google Adwords with Facebook Ads, and now they’re going after Google Search with their new Open Graph Search Engine.

Most people are excited about this because they love to see someone challenge Google’s empire.  But me, I’m excited for a different reason. I can smell a new avenue for some mega-effective SEO.
Before [...]

I ran across this just the other day and had to make mention of it.

Why would you choose SEO over PPC? A recent case study done by a professional SEO company reveals some very convincing answers.